Marketing wk 2 Essay Example | Topics and Well Written Essays - 1250 words

Marketing wk 2 - Essay ExamplePrice Price plays equally a crucial part in product marketability. Pricing of products depend on their availability. If a product and its types are easily available in the marketplace, its pricing would be elastic, which means the unit changes would rise or fall with the change in its legal injury. In comparison such products that are scare in availability but have robust demand would exhibit inelastic pricing behavior, which means product sale wont be impacted with whatsoever(prenominal) fall or rise in its price (Jones, 2007). Place A product can be made available by contrastive distribution sensitives such as retail outlets, via mail, through download from the internet, on a ship or any easily deliverable platform. The speed of making products available and choices for ordering a product offered to customers can chance on the sales volume as per the facilities offered by the seller (Jones, 2007). Promotion Promotion is related to any medium used for finding market for your products. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all different promotional tools. Promotion brings the prospective buyers and sellers closer to clinch the deal. Budget decides a promotional strategy for the winning of product being sold and availability of that promotional medium (Jones, 2007). Understanding the marketing mix is as relevant today as it was in the past. It is the marketing parameter to test the working of all the bases in a marketing initiative (Jones, 2007). Company Introduction Coca-Cola Amatil Limited (CCA) is a big soft boozing company in the FMCG industry sector that produces many types of soft drinks in Australia. Its products are Coca-Cola, Diet Coke, Powerade Sports body of water, Disney Cordial, Fruita, Fruitopia atomic number 6% Fruit Juice etc., including bottled water shape up Franklin that has been available since 1991. rally Franklin is pure spring water without addin g any flavour into the water, taken from beneath the ground, travelling through rock layers of three natural sources in Australia 1. hinge on Franklin (Victoria) 2. The central Cost (NSW) 3. Perth region (Coca-Cola Amatil Ltd CCA, 2003). CCA has been using the marketing mix tactics for all products, particularly Mount Franklin. Marketing Mix Tactics of CCA 1.1 Product Tactics 1.1.1 Product Quality The most important tactic, which CCA uses to quit their customer, is the products quality. As tap water can be used for drinking, and there is a rival such as H2go, CCA has become more alert on their product quality. The benefit of Mount Franklin, which CCA provides to customers, is the quality of still water. It means that customer can be sure on health lawsuit when they get fresh clean water, which is Mount Franklin (Griffin, 2004). As being fresh, clean and healthy is the significant determine of the product, CCA has to ensure the water quality of the source of still water. CCA has appointed a professional hydrologist expert scientist to theater the aquifer, the layer of rock or sediment which carries the water and looking at the quality and quantity of water available (Griffin, 2004). Moreover, CCA is not depending solely on the nature to guarantee the purity of the water. Therefore, Mount Franklin water is passed through