Thursday, November 28, 2019

Microsoft vs Foss Essay Example

Microsoft vs Foss Essay Microsoft’s Foss Patent Infringement Holly Stark ITT Technical IT 302 Abstract This paper takes an in depth look at the claims from Microsoft that FOSS (Free and Open Source Software) committed patent infringement in 2006. It also discusses how the events have impacted FOSS, whether negatively or positively and how the actions have changed both since 2006. Microsoft’s Foss Patent Infringement Free software is wonderful and corporate America seems to love it. Its often high-quality stuff that can be downloaded free off the Internet and then copied at will. Its versatile it can be customized to perform almost any large-scale computing task and best of all its crash-resistant. More than half the companies in the Fortune 500 are thought to be using the free operating system Linux in their data centers. In 2006, Microsoft cast a shadow over Free and Open Source Software by alleging that they had violated 235 patents such as the Linux kernel, Samba, OpenOffice. org and others. Foss’s legal representative Eben Moglen contended that software is a mathematical algorithm and, as such, not patentable. Parloff, R. 2007) But what of Microsoft’s claims? Are they valid? But first to answer that you need to understand what a patent really is. A patent is essentially a limited monopoly whereby the patent holder is granted the exclusive right to make, use, and sell the patented innovation for a limited period of time. Granting exclusive rights to the inventor is intended to encourage the investment of time and resources into the develop ment of new and useful discoveries. Once the term of protection has ended, the patented innovation enters the public domain. We will write a custom essay sample on Microsoft vs Foss specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Microsoft vs Foss specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Microsoft vs Foss specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The problem of the patentability of software has become one of the most debated issues with regards to open source software. The Supreme Court stated in a unanimous opinion that patents have been issued too readily for the past two decades, and lots are probably invalid. For a variety of technical reasons, many dispassionate observers suspect that software patents are especially vulnerable to court challenge. This ruling works in FOSS’s favor. Patents can be invalidated in court on numerous grounds; others can easily be invented around. Still others might be valid, yet not infringed under the particular circumstances. FOSS has some well known patrons working in its corner as well. In 2005, six of them IBM (Charts, Fortune 500), Sony, Philips, Novell, Red Hat (Charts) and NEC set up the Open Invention Network (OIN) to acquire a portfolio of patents that might pose problems for companies like Microsoft, which are known to pose a patent threat to Linux. So if Microsoft ever sue d Linux distributor Red Hat for patent infringement, for instance, OIN might sue Microsoft in retaliation, trying to enjoin distribution of Windows. Parloff, R. 2007) A preliminary legal analysis of FOSS licenses conducted seems to suggest that the novel licensing model used by FOSS is legally valid, a fact that lends substantial credit to the movement. Other indications as to the soundness of the licenses are also encouraging; a ruling in Germany that has recognized the validity of the General Public License (GPL) ( J. Hoppner,2004), which further serves to stress that FOSS is a global phenomenon that is revolutionizing the entire field of software development. Microsoft realized that something had to change when it comes to patents. They basically had three choices. They could do nothing, it could start suing other companies to stop them from using its patents, or, they could begin licensing its patents to other companies in exchange for either royalties or access to their patents (a cross-licensing deal). They chose to do the latter. In December 2003, Microsofts new licensing unit opened for business, and soon the company had signed cross-licensing pacts with such tech firms as Sun, Toshiba, SAP and Siemens. On November 2, 2006, Microsoft went public and announced a partnership with Novell to collaborate to help Microsofts Windows, a proprietary operating system, work with Novells Suse Linux, which is based on open-source code. In addition, the software makers struck a deal on patents designed to give customers peace of mind about using Novells open-source products. This partnership made Novell the only company in the industry that was able to provide the customer not only with the code to run Linux, but also with a patent covenant from Microsoft. Evers, Joris 2006) Some thought that it showed that Microsoft was kind of being forced to see Linux as a significant competitor and the FOSS model as a viable business model. (Upfold, Peter 2006) My personal opinion is that this was an attack on the open source community. Microsoft hasn’t actually changed its tune; it’s still actively attacking free software and trying to abolish GNU/Linux while promoting Windows and other proprie tary software as though they are complementary to free software, which they are not. It’s PR nonsense and Microsoft is good at PR. Since then, Novell was sold in 2010 to Attachmate Corp. and a concurrent sale of certain intellectual property assets was sold to CPTN Holdings LLC, a consortium of technology companies organized by Microsoft Corporation. It plays right into the hands of Microsoft’s PR campaign, which strives for a fusion where Microsoft controls both sides of the competition and then derails the side which is less favorable to Microsoft. Microsoft has done that over and over again for many years and victims include giants like IBM and Apple. While FOSS licenses generally protect end user freedom in the realm of copyright, they have no effective protection against threats from software patents, especially from entities outside the FOSS community. In responding to the threat from software patent holders, the FOSS community has created innovative licensing schemes. ( Davidson, S. J 2006) Permissive licenses, such as the Apache licenses, have different patent rights clauses from reciprocal licenses, such as the MPL and GPL. In dealing with potential patent claims, GPL 2. has a â€Å"Freedom or Death† termination clause – â€Å"any patent must be licensed for everyones free use or not licensed at all. † GPL 2. 0 does not allow the development of software that requires any kind of license payments for third party patents. (Hacker. J. n. d. ) GPL 3. 0 was drafted to cope with global software patent threats and to provide compatibility with more non-GPL FOSS licenses. The current GPL draft 3. 0 keeps GPL 2. 0’s copyleft feature and includes new provisions addressing evolving computing issues, such as patent issues, free software license compatibility, and digital rights management (â€Å"DRM†). McMillan, R 2007) As of today, Microsoft is still attacking free software with two types of tactics. The tactics largely include litigation and the use of so-called Fear-Uncertainty-Doubt (FUD) tactics designed to undermine the popular perception of the open source philosophy. This year alone they have won several cases either outright, in appeal or countersuits against Motorola’s Android features. The rest of the FOSS community seems to be on edge and waiting to see what happens next.

Sunday, November 24, 2019

Annunciation vs. Enunciation

Annunciation vs. Enunciation Annunciation vs. Enunciation Annunciation vs. Enunciation By Maeve Maddox I read the following in an NPR (National Public Radio) transcript: Im articulate, which means that when it comes to annunciation and diction, I dont even think of it cause Im articulate.   My first reaction was to smile at what I assumed was an amusing typo, perhaps the result of a mechanical voice transcription error. But then I decided to see if I could discover other examples of annunciation used in contexts calling for enunciation. I found quite a few. Not surprisingly, many of the errors occur on amateur sites and forums where correct spelling is not an issue: He had a pretty heavy lisp, and the thing that was most pronounced was his over-annunciation of words so that his speech was very slow and drawn out. Almost 5 [years old and] has annunciation issues. just started speech therapy 2x week 30 minutes each. It’s just an overall annunciation issue, rather than a particular sound. More surprising is finding the error in a professional context, on sites offering speech therapy and in documents posted on government sites: [Our] speech therapists help adults who have problems understanding written or spoken words, feeding and swallowing, or speaking clearly with appropriate annunciation and tone. Our daughter is six years old and is being teased at school for her annunciation. (A parental testimonial featured on a professional site’s landing page.) While he has come a long way, he is still very behind in his pronunciation and annunciation. (Petition requesting insurance coverage for speech therapy) The word annunciation means announcement. The word is closely associated with a particular announcement: the one made to Mary regarding the impending birth of Jesus: And the angel said unto her, Fear not, Mary: for thou hast found favour with God. And, behold, thou shalt conceive in thy womb, and bring forth a son, and shalt call his name  Jesus.–Luke 1:30-31, KJV. This use of Annunciation is always capitalized: One of the most famous paintings of the Annunciation is one attributed to Leonardo da Vinci and Andrea del Verrocchio. Enunciation, on the other hand, refers to the clear utterance of speech sounds: If youre looking to improve your childs  enunciation, its best to begin with an evaluation by a speech-language pathologist.   No vocal warm-up is complete without reciting a few  enunciation  exercises. One way to keep the words apart is to pronounce the a in annunciation as a schwa sound and the e in enunciation as a long e sound, as in he. Note: The schwa sounds like â€Å"uh.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Program vs. ProgrammeYay, Hooray, Woo-hoo and Other Acclamations50 Synonyms for "Song"

Thursday, November 21, 2019

Do you believe that life exists elsewhere in the universe Why or why Essay

Do you believe that life exists elsewhere in the universe Why or why not Please use science to support your claims - Essay Example facing of UFO’s and many discoveries of water and bones on different planets has confirmed that water is the source of life in the extraterrestrial world same as it is in plane earth. In 2011, Richard Hoover, a famous astrobiologist US space centre Alabama , claimed that filaments, meteoroids and other substances are giving the glimpse of microscopic fossils of extraterrestrial life that resemble cyanobacteria which is known as a phylum of photosynthetic bacteria (Science News). The extraterrestrial world tries to communicate with us using different UFO based vehicles, radio signals which are caught by scientists and travelers but there is a massive study going on about the means of communication the people of human beings should use in order to communicate with what we call â€Å"aliens†. Language is the main hindrance and the science can carry out the way in which we can use the decoding of the alien language and then the humans can send the synchronizing messages to interact with the living beings outside the

Wednesday, November 20, 2019

Victorian Equity Law Essay Example | Topics and Well Written Essays - 2250 words

Victorian Equity Law - Essay Example This position arises in case of relationships between solicitor and client, parent and child, wife and husband which is known as fiduciary relationship, where trust and confidence exists. In this case, undue influence is presumed by law unless until it is proved contrary2. The presumption of undue influence is recognised by court of law basically where fiduciary relationship exists believing that in fiduciary relationship one party succeeds in exerting unfair influence or undue influence over the other. The court of law recognises relationship between employer and junior employee, doctor and patient also to bring into the ambit of presumption of undue influence3. In fiduciary relationship between wife and husband the creditor has a bounden duty before obtaining guarantee from the wife where wife is not a benficiary, is that a) to take reasonable steps to establish that her consent had been properly obtained, b) to discuss the facts with her c) to warn her of the consequences d) to suggest to take independent legal advise. Failing which, the transaction could be set aside by court of law4. Equity law protects innocent persons from undue influence by giving an opportunity to rescind the contract executed under undue influence. Defence available to opposite party if the fact of non existance of undue influence is rebutted with evidence5. Undue influence: Undue influence is classified into three types, a) actual undue influence, b) presumptive undue influence and c) proven undue influence. Actual undue influence is to be proved. Presumptive undue influence exists where trust and confidence is placed upon a strong party, especially in fiduciary relationships such as solicitor and client, religious adviser and disciple, physicians and patients, and parent and child. Proven Undue influence is similar to presumed undue influence except that in proven undue influence the trust and confidence is to be proved unlike in case of presumptive undue influence. Special Wives Equity: The law provides special equity for wives to protect their interest from the undue influence of their husbands, who take advantage of the weaker position of their wives. Under this equity if the transaction is clouded by actual undue influence and the creditor has the knowledge of existence of marriage between the surety and the borrower the transaction will be set aside. The law further provides that even there is no actual undue influence the transaction is subject to be set aside at the option of the surety unless the creditor has taken sufficient measures to bring to her notice and inform her suitably the effect of the transaction. The law says in special wives equity constructive notice of undue influence or relationship of influence is immaterial, mere knowledge of existence of marriage is sufficient. In Garcia case, which is relied on Yerkey v Jones8 the High Court has discussed elaborately on the principles based on the doctrine of Special Wives Equity. Clear and thorough study of the judgment in Garcia case shows how the different principle adopted in case of Wives in setting aside of security of wife is justified when compared to the non-wives security to third party, duly following the law of equity6. Garcia vNnational Australia Bank ltd7: National Australian Bank

Sunday, November 17, 2019

RESEARCH PAPER ON NATHANIEL HAWTHORNE Essay Example | Topics and Well Written Essays - 2750 words

RESEARCH PAPER ON NATHANIEL HAWTHORNE - Essay Example â€Å"Nathaniel’s passivity and indolence appeared especially unmanly in the presence of Robert Manning’s energetic capabilities, not only to the uncle but to the boy himself. The resulting self-distrust was to be permanently in conflict with Hawthorne’s innate pride† (Erlich, 1984). His family’s Puritan past would weigh heavily upon him throughout his life and would be strongly reflected within his writings. Although he was strongly encouraged to take up the family trade and become a merchant marine, Hawthorne had decided, by age 17, that he wanted to be a writer. Hawthorne’s official education started at the age of 15 when he attended the Samuel H. Archer School as preparation for college. He entered the Bowdoin College in Brunswick, Maine by 1821 (Swisher, 1996). While he was there, he formed lifelong friendships with future literary giant Henry Wordsworth Longfellow, future president Franklin Pierce and future Navy Commander Horatio Bridge. He also spent another 12 years following college living in his mother’s house and educating himself in how to be a good writer by studying his Puritan past, nonfiction and fiction works of note (Swisher, 1996). While he always styled himself a writer, he held several small jobs necessary to support himself. These included magazine editor, customs house worker (in a variety of capacities) and as a farmer for a brief period at Brook House, an experimental commune (Swisher, 1996). After he moved to the Lenox countryside to escape angry Salem residents, he met Herman Melville who was to have a profound influence on The House of Seven Gables. â€Å"The presence of this brooding mariner, poetic soul such as Hawthorne’s father had been, stirred the deepest memories – and doubts – of the older writer. Melville’s talk of the sea, of time, eternity, death, myth, and literature, his metaphysical leaping, struck

Friday, November 15, 2019

Ryanairs Corporate Culture

Ryanairs Corporate Culture 1. Summary This report attempts to analyse the corporate communication strategies currently employed by Irish budget airline Ryanair with respect to the various communication frameworks in place, whilst focusing on both external and internal stakeholders. Finally an analysis of Ryanairs corporate culture and HRM strategy with respect to their influence upon employees within the organisation. 2. Introduction Corporate communication distinguishes itself from other forms of communication such as management by the means in which it bases itself upon the organisations corporate perspective, the stakeholders it addresses and the management activities within its scope (Cornelissen, 2005) According to Argenti Foreman (2002) corporate communication can take the role of two forms; as a ‘function which may be dispersed across an organisation, or as a ‘process to reach all of its constituencies. An appropriate definition from Argenti (2002) avers Corporate Communication as â€Å"the corporations voice and the images it projects of itself on a world stage populated by its various audiences; corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management and crisis communications†. A consequence of these characteristics is that they are complex in nature especially when referring to multi-national organi sations (Cornelissen, 2005) such as Ryanair therefore effective communication strategies demand an integrated approach to communications management. Successful communication strategies clearly identify the organisations differentiating factor, or the profile which it wants to portray to its stakeholder groups. In the case of Ryanair its differentiating factor is its ability to consistently offer â€Å"lowest cost scheduled airline tickets† (Hagele, 2006). Micheal OLeary (CEO) says of his corporate strategy â€Å" Its the oldest, simplest formula; Pile‘ em high and sellem cheapWe want to be the Wal-Mart of the airline business. Nobody will beat us on price. EVER†. A powerful but contraversial message communicated by OLeary, which as the paper will discuss later synonmous with Ryanairs communications strategies. The objective of this paper is to identify what global communication framework/ s Ryanair are currently using; analysis of both internal and external corporate communication strategies and their subsequent impact with reference to engaging both internal and external stakeholders. Finally identification of Ryanairs corporate culture and its influence upon people within Ryanair. The aim of this paper therefore after discussing the objectives is to decide whether the frameworks and communication strategies Ryanair use are effective in maintaining their position as the European low-cost budget airline for both internal and external stakeholders. 3. Communication strategy Integrated Corporate Communication framework within Ryanair Corporate Communication as an integrated framework for managing communication (Cornelissen, 2005) Ryanair holistically combines both marketing, advertising, technology and public relations practitioners together in an integrated communications framework model (Cornelissen, 2005) drawing upon management strategy, consumer behaviour and organizational theory (see appendix) to manage the companys reputation and maintain brand equity. Integrated communication is created at the corporate brand level for Ryanair with the goal of enhancing its positioning within the market as Europes ‘lowest price airfares whilst maintaining its competitive strategy. Unlike other organisations that have placed corporate communications managers into executive teams (Cornelissen, 2005) OLeary does not follow this example, preferring instead to ‘council its head of corporate communications Stephen MacNamara and head of marketing Dara Brady, and rather instead maintaining control over Ryanairs communication strategy in its entirety. OLeary orchestrates Ryanairs communication strategy from the ma nagement team down with a hierarchical approach, enabling communication from a corporate strategic level which is reflected within its corporate culture. What makes Ryanair such a success is its inherent ability to consistently communicate the same ‘offering and its core strategy to stakeholders of ‘low price regardless of the ‘landscape it finds itself within. O Leary is able to leverage negative publicity associated with an event or incident at Ryanair and exploit this free opportunity to promote greater exposure of the brand and re-iterate how successful they really are. For example by utilising existing media channels such as an internet bloggers page who has posted a negative blog regards Ryanair, the companys integrated communication framework enables a quick response from MacNamara who instead re-enforces how successful their business model is in providing the cheapest fares around. What makes Ryanair unique within the airline industry is their ability not to waiver from their strategy of low cost, even if this means the ‘customer is not always right (O, Leary, 2007). This approach to communication strat egy is strengthened by the ‘Input-Output model of stakeholder management discussed later in the paper and shown in the appendix. 3.1. Internal Communications The organisation defines itself as a low-cost airline; the consequence of this is that unlike other airlines that can pass on additional cost increases to the customer such as increasing fuel prices Ryanair are unable to do so. Therefore their communication frameworks revolve around low-cost channels such as face-to-face, traditional print media and a heavy emphasis on technology and web-based communications system such as the Ryanair intranet, enabling employees such as flight crew, maintenance and ground staff, amongst others to access critical information and maintain quality management. Ryanair attempts to communicate with its employees (Annual Report, 2009) through a variety of communication channels; an internal staff newsletter called â€Å"The Limited Release† provides employees with up-to-date plans, issues and challenges within the aviation industry, where further daily news bulletins are broadcast on Ryanairs internal TV network. Additionally the organisations Employee Representative Committee (ERC) (one per department) liaises with Ryanairs European Works Council to provide guidance on current aviation issues pertinent to employees. Therefore using an integrated framework encompassing word-of- mouth, electronic channels, and periodical print media has enabled the organisation to minimise tangible costs. Only recently OLeary was quoted in the media for criticising employees for ‘stealing Ryanairs electricity by charging their mobile phones! (ref). 3.2. External communications As an entrepreneurial organisation Ryanair believes it possesses the right to play outside the box and follow its own path, challenging the status quo of corporate communication and pushing the aviation industry boundaries. As a result OLeary, MacNamara and Grady follow an external communications strategy which more often or not is designed to provoke the audience rather than to attract (see appendix). What is consistent is Ryanairs approach which is synonymous with ‘old school Public Relation strategy; in that it focuses on communicating the same message repeatedly; ‘low fares through online, print and . channels in an attempt to reinforce the notion of ‘good value with consumers. However, whilst it can be argued that this strategy may seem archaic it actually proffers the advantage that Ryanairs positioning strategy is absolutely clear to its stakeholders; in that its offering is ‘low priced airfares and absolutely nothing else. OLeary has a reputation as a hard-nosed businessman choosing his words carefully but with the intent to cause as much controversy as possible which ultimately creates a paradox of both artistic creativity and destruction. ‘Screw the share price, this is a fare war† â€Å"We bow down to nobody. Well stuff every one of them in Europe, we wont be second or third and saying: didnt we do well? In business, honesty is a dirty word. People say the customer is always right, but you know what theyre not, sometimes they are wrong and they need to be told so† (Michael O Leary, 2007) Using a provocative vocabulary ensures that during crisis management strategies in the event of negative publicity OLeary is able to leverage as much exposure as possible for Ryanair which ultimately leaves the company at the forefront of consumers minds. The most recent examples of these have been the (perhaps?) ‘faux-pas of Ryanair employee responses back to online bloggers regards disag reements in online content complaints about customer service (see appendix) 3.2.1 Values To complete 3.2.2. Key stakeholders According to (Johnson Scholes, 2008), organisational stakeholders are those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn , the organisation depends. Furthermore (Wall Rees, 2004) and (Johnson Scholes, 2008) suggested that stakeholders are other societal groups who are affected by the activities of the firm and whom in turn, the organisation depends. This section identifies the major stakeholders of Ryan Air and how they are important to the firm however Ryanairs stakeholders encompass a wide range of groups which can be classified as both 1) societal 2) economic (organisational) with each group unique in their expectation as stakeholders of Ryanair. The former range from pressure groups, competitors, suppliers and customers, where for example customers are legally entitled to fair trading practices; differs from the latter (organizational) comprising of shareholders and employees, who are entitled to extra rights under the rul e of corporate governance. The model which aligns most closely within Ryanair for both internal and external stakeholders, if OLearys approach to corporate communications is followed is the ‘Input-Output model of strategic management (Cornelissen, 2005) (see appendix). This emphasises that power lies within the organisation, upon which other stakeholder groups are dependent in respect to their relationship with Ryanair; this is illustrated by OLearys clear disregard for stakeholder perception across all groups. Internal Stakeholders Employees within Ryanair are according to OLeary ‘a cost (2006) until they are able to contribute fully to the business, demonstrated by the corporate culture of reducing overheads by externally sourcing cabin crew and making new employees pay for their training with the organisation until fully qualified and an ‘asset to the company. Further to this a compensations structure following the premise of ‘pay on the basis of transactions undertaken; meaning sectors flown (Mayer, 2008) ensures that cabin crew absorb a lot of the cost impact to delayed flights creating an incentive through commission to market other Ryanair products. Further to this the absence of any trade union or regulatory body at the request of O Leary ensures that whilst these stakeholders are ruled under ‘fair corporate governance they are seen to be disposable commodities. External Stakeholders -to complete Unlike more conventional stakeholder models OLeary does not apportion importance to external governmental or regulatory influences rather choosing instead to challenge them .i.e. the European Union over competition policy in 2006 (ref) and British airport accusations over ‘unfair charging practices over recent years. This strengthens the notion that the ‘Input-Output model of stakeholder management is correct; in reference to the power lying ‘within Ryanair rather than with its stakeholders. However effective communication is a key success factor of this organisation is respect to its approach of its relationship with new airports. MacNamara uses a tactic which involves generating awareness of potential new routes by announcing instead the new jobs it will create and the anticipated increase in volume of passengers Suppliers bargaining power for fuel is high, medium for aircraft and medium low for airports; sourcing, purchasing and procurement is done face-to-face negotiation like most b2b business. 3.2.3 Corporate Culture, brand, image and identity Corporate Culture Melewar (2006), corporate culture is impacted by history of the company, the founder of the organization and country of origin of the organization. There is link between corporate culture and corporate history because the interaction among the group can develop culture. Melewar (2006) stated that the founder of the company can affect the corporate culture The corporate culture of Ryanair is very much influenced by OLeary, strengthening the notion that the CEO can dictate the corporate culture of the airline. Schein (1992) posits culture to be â€Å"accumulated shared learning of a given group, covering behavioural, emotional and cognitive elements of a group members total psychological functioning† addressing a shared understanding of culture; contrasting with Johnson and Scholes (2002) who aver that â€Å"the basic assumption and beliefs that are shared by members of an organisation, that operate unconsciously and define in a basic taken for-granted fashion an organisations view of itself and its environment† addressing instead repeated behavioural patterns. When attempting to analyse Ryanairs corporate culture the former analogy becomes more prominent. Ryanair corporate culture is more focus as an airline company based in Ireland, representing the Irish culture: Organise, reliable, and kindly (Ryanair.com, 2009). Corporate brand Balmer (1995), corporate brand refer to corporate reputation, corporate image and concern on perception. It focus on all internal and external stakeholders, and boarder mix than traditional marketing mix, and it require commitment from all staff, senior management as well as financial support. From Balmer (2001), the favorable corporate brand came from organizational identity. Ryanair brand core is the ‘low cost flights for all. This brand core is applied to focus on the cost of Ryanair brand which is available at different levels for differents types of customers (Ryanair.com, 2009). It also emphasizes on the promise that the brand communicate to the stakeholders. Furthermore, the effectiveness of the communication depends on the gab between the performance and promise although in Ryanair we see more students, leisure people than business people. Nevertheless people from any background can afford to use the service. Corporate image Abratt (1989), Grunig (1993), and Van Riel (1995), there are three approached of corporate image which include psychology, graphic design and public relation. From Balmer (2001), the corporate image came from managing business identity. Moreover, corporate image related to immediate mental perception to the organization held by individual group. Corporate identity Abratt (1989), Balmer (1998) Olin (1990) and Van Riel (1997), corporate identity focus on culture, strategy, structure, history, business activity and business scope. Corporate identity is the mix of elements which give the organization their distinctiveness. And the key questions are who are we, what are structure, strategy, business, reputation, performance, business and history. Ryanair corporate identity is based on ‘bleueness (The corporate colour): meaning they are ‘up for it, ‘passionate, ‘sharp ‘mad about safety and ‘mad about cost. Bleue is what make Ryanair different. 3.2.4 HRM Strategy -to complete 4. Conclusions To complete 5. Bibliography Abratt, R. (1989), â€Å"A new approach to the corporate image management process†, Journal of Marketing Management, 5(1), 63-76. Annual Report, Ryanair.com. (2009), ‘Annual report 2009, [Online] at: URL: http://www. Ryanair.com/ [Last accessed 22nd March 2010] Argenti, P. (2003) ‘Corporate Communication, 3rd edition; Mcgraw Hill Argenti,P. (2009) ‘Corporate Communication, 5th edition, McGraw- Hill Education. Balmer, J.M.T. (1995), â€Å"Corporate branding and connoisseurship†, Journal of General Management, 21(1), 24-46. Balmer, J.M.T. (1997), Corporate identity past, present and future, works paper, University of Strathclyde International Centre for Corporate Identity Studies, Glasgow. Balmer, J.M.T. (2001), â€Å"Corporate identity, corporate branding and corporate marketing: seeing through the frog, European Journal of Marketing, 35(3-4), 248-291. Cornelissen, J. (2005) ‘Corporate Communication, Theory practice; Sage Publications Davies, A. (2002) ‘Public relations Democracy Part 2; Guirham, M. (1999) ‘Communicating Across Cultures; McMillan Harris et al, (2003) ‘International HRM; CIPD Johnson, G; Scholes, K. (2002) ‘Exploring Corporate Strategy, Prentice Hall Mitchell, Aigle Wood. Johnson, G; Scholes, K; Whtittington, R. (2008) ‘Exploring Corporate Strategy, Prentice Hall Mitchell, Aigle Wood. Oliver S. (2001) ‘Corporate Communication; Kogan, Page Mayer, S. (2008) ‘RyanAir and its Low Cost Flights in Europe: Marketing Plan Akamdemische Schriftenriehe; GRIN Verlag Melewar, T.C. (2006) ‘Seven dimension of corporate identity: a categorization from practitioners perspective, European Journal of Marketing, 40(7/8), 846-69. Tourish D Hargie O. (2004) ‘Key issues in organisational Communication; Routledge Van Reil Cees.B.M. (1992) ‘Principles of corporate Communication; FT Prentice. Van Riel, C.B.M. and Balmer, J.M.T. (1997). â€Å"Corporate identity: the concept, its measurement and management†, European Journal of Marketing, 31(5-6), 340-350. Wall, S and Rees, B (2004) ‘International Business, 2nd Edition , Pearson Education Limited. 6. Appendix Proposed Stakeholder model with Ryanair Input Output Model of Strategic Management (Cornelissen, 2005) Ryanairs response to an Irish blogger Jason Roe who highlighted flaws over the website layout; rather than thanking Mr.Roe instead staff commented: (source: ‘ Ryanair calls blogger lunatic; The Telegraph, 25th February 2009)

Wednesday, November 13, 2019

Dentist Essay -- essays research papers

The Trip to the Dentist Office   Ã‚  Ã‚  Ã‚  Ã‚  Thinking to myself, is there any way I could jolt back in my car and head back for home, I enter the tall thin tan colored brick building and walk over to the elevator, hoping that the last half hour of scrubbing my teeth to death pays off. Nervously, I push the up button and patiently wait. The elevator door promptly opens and I am engulfed, the door closes, up I go. Once on the second floor, I exit the elevator and immediately I can smell the mixture of the wintergreen flavored tooth paste and the overwhelming aroma of bleach out in the hall, along with the sound of the teeth grinding drills which gives, no longer the feeling of the dentist office but of road construction area. With the opening of the outer door, the blast of cool air hits me giving a feeling of being naked in the cold brutal winter. I walk in and add my name to the list on the long sign in sheet. â€Å"Andrew,† the slim silver haired woman behind the winter white frosted glass slide wind ow, sees me and lets me know that the dentist will be ready in a split second.   Ã‚  Ã‚  Ã‚  Ã‚  While I wait hesitantly for the dental assistant in her crisp clean creme colored uniform to announce my name, I look at the tiny tropical turquoise splashed fish in the large crystal clear tank sitting in the corner of the room. The sleek silent fish dart about playing hide and seek with the plastic mermaid figure sunken deep at the bottom of the tank wit...

Sunday, November 10, 2019

Development in Moroccan Economy Essay

Economic Environment Development of the Moroccan Economy The Moroccan economy is known for its macroeconomic stability. Inflation rates have always been relatively low, mainly due to the country’s restrictive currency regime. Morocco has been characterised by moderate to high growth rates. The country has benefited from its low labour cost and strategic location near the European mainland. Morocco has experienced a stronger growth than usual since the year 2000, caused by improved weather conditions, a strong export growth and various liberalizing policies. These liberalizing policies have been introduced by King Mohammed VI in 2003. He came up with a number of economic reforms resulting in a growth of the small modern manufacturing sector and the development of the tourism industry. He has put his main focus on the European Union since the Free Trade Agreement in the year 2000. Morocco’s Gross Domestic Product (GDP) has steadily gone up since 2002. According to statistics of â€Å"Datamonitor 360† the GDP in 2002 was about 40 billion dollar, in 2010 the GDP had grown to approximately 60 billion dollar. That is a rise of 50% in only eight years time. The World Factbook from the CIA mentions that in 2010 Morocco ranked number 58 in the world when it comes to the GDP. The real GDP growth rate has not been negative since 2002. In 2010 Morocco ranked number 77 in the world of real GDP growth. The lowest growth rate was about 2,5% in 2005 and 2007 and peeked with 7,5% in 2006. This could have possibly been caused by the Free Trade Agreement with the United States of America, which was introduced in 2006. I will further explain the results of the Free Trade Agreement with the EU and the USA later on in this chapter. The three main sectors: industry, service and agriculture, all grew steadily the past ten years. In 2009 the service sector was the biggest sector and contributed 49,4% to the GDP, the industry sector came second with 31,3% followed by the agriculture with 19,2%. Morocco has a profitable industry sector, mainly because of its large amounts of phosphate. Tourism plays a big role in the service sector. The tourism industry has remained vibrant despite the Casablanca bombings in 2003 and 2007. Morocco’s external trade has also been increasing steadily, with only a slight decrease in 2009. However, the total external trade still grew from 25,7 billion dollars in 2002 to 77,6 billion dollars in 2009. This is a growth of 51,9 billion dollars, which is a growth percentage of approximately 202%. Even though Morocco’s economy has been doing well the past decade, the unemployment rate is still relatively high. During the period from 2002 to 2008 the unemployment rate was at least 11%. In 2007 a small decrease of unemployment of 300 thousand took place, still leaving 1,1 million people unemployed. By the end of 2008 the unemployment rate was 9,6%. In 2009 a total of 93,000 new jobs got created resulting in a decrease to 9,1% by the end of 2009. We can conclude that the overall Moroccan economy has shown a fairly good development, but there is still a lot more to improve. The government has been working on new reforms that should lead to better business conditions in the country. International Financial Crisis Morocco together with Algeria and Tunisia has been one of the least affected countries by the international financial crisis. The international financial crisis started with the credit crunch in the US. Morocco has not been affected by this so-called credit crunch, because Morocco does not have the kind of credit that caused the American credit crunch. Besides this Morocco had minimal exposure to foreign assets. Morocco did however get affected by the international financial crisis as soon as it hit Europe. The Western European crisis resulted in diminishing growth rates. The crisis in Europe did not only slow down Moroccan export rates, but also the tourism industry. As European unemployment rates increased, many Moroccans working abroad lost their jobs, causing a decline in remittances. Morocco has been able to keep the negative effects of the international financial crisis to a minimum due to its good macroeconomic policy, an open economy, clear trade policies and several investment opportunities with emerging countries in Asia, Latin America and Africa. Because of the effects the financial crisis has had in Europe and the US, Gulf investors are expected to invest in African countries and the Middle East. At the end of 2008 Gulf investors announced a 1,7 billion US dollar investment in real estate in Morocco. These investments and planned reforms will make sure the Moroccan economy will continue to grow in the future. Effects FTA US and EU Morocco’s economy has largely benefited from the free trade agreements it has made with the European Union and the United States. In 1996 Morocco signed an association agreement with the European Union. The association became effective on March 1, 2000. The free trade agreement with the EU is mainly applied on industrial products and hardly any agricultural products. The objective is to have completely free trade between Morocco and the EU by 2012. In 2010 the EU proposed a new trade deal with Morocco to include duty-free trade in agricultural, food and fisheries products. On June 15, 2004 Morocco also signed a free trade agreement with the USA, which became effective on January 1, 2006. For America this was the second Arab-US free trade agreement and the first African-US free trade agreement. During a video of the ‘Moroccan American Trade and Investment Council’ the counsellor to King Mohammed VI for financial and economic affairs says about the FTA with the US: â€Å"We want to put Morocco as a platform for business with Europe, with the US, with Asia, China, Africa, Middle East. It was part of a global vision of Morocco. † Mr. Hassan, the president of the Moroccan Business Association says during the same video â€Å"The Morocco – US free trade agreement is a great opportunity for the Moroccan economy. † Due to the free trade agreements many American and European businesses have opened establishments in Morocco. These businesses have employed thousands of Moroccans causing a decline in the unemployment rate of the country. Both free trade agreements have been a huge step in the right direction for Morocco. The country still has a lot of poverty and unemployment; much more is needed to solve the country’s issues. However, the country is one of the most stable African and Arab nations. Current Economic System Morocco has a relatively liberal market economy regulated by supply and demand. From 1993 onwards there has been a policy of privatization. The heritage foundation, a research and educational institution, has come up with an index of economic freedom. This index makes it possible to measure the economic freedom in countries around the world. The world average score on the index of 2011 is 59. 7 out of 100 points. Morocco’s overall score is 59. 6, only a tenth point under the world average. Morocco is the 93rd country on the 2011 world rank of economic freedom. The regional average of the Middle East and North Africa is 60. 6, which makes Morocco the 10th country on the list of 17 regional countries. The overall score is determined by ten economic freedoms. In figure below the ranking of all ten separate economic freedoms of Morocco compared to the world average is shown. The most important economic freedom for this specific country report is business freedom. The business freedom represents the procedures for setting up and registering a private enterprise and the possibilities of private investment and production. In figure you can clearly see the Moroccan business freedom compared to the Dutch business freedom. King Mohammed VI has come up with many economic and non-economic reforms over the years. The two largest current reforms are the â€Å"Plan Maroc Vert† (Green Plan) and the â€Å"Plan Emergence†.

Friday, November 8, 2019

Womens Suffrage essays

Women's Suffrage essays Suffrage is the term used to describe the right to vote as a natural right. When people are without it, they work hard in order to have it. Without having the ability to vote, one cannot have a say in what goes on around them. The most influential period for women and their fight for the right to vote was from 1890 to 1920. Women felt that if they had the same freedoms as the men had at that time that all their problems would be solved. They had a lot of troubles and without being able to vote, they felt incapable of changing the future for themselves and their daughters. The womens situation in the nineteenth century seemed bleak. Everything they worked hard at achieving did not belong to them but to there father or husband. The fight started slowly but steadily, until it grew stronger later on in the late nineteenth century. With the help of great leaders, they were able to be influential on a state-to-state basis. They worked just as nominees did for being elected. They created ma rches, made banners, pins, and held rallies in support of their cause. Reluctantly, men favored suffrage for women, and states started granting women the right to vote. With great assistance, from those tough brave leaders, the womens fight was soon over as the nation granted them suffrage with the nineteenth amendment to the Constitution of the United States of America. This was a great movement for the women of that time and without their fight from the late nineteenth century to the early twentieth century, the American nation would not have been able to enjoy the brilliant minds and the feminine people today. The situation for women in the late nineteenth century was like many other centuries before it. Slaves, children, and women were all regarded as having a natural dependency. Women never had any rights nor did they own any property of their own. The government claimed that women did not need any rights because the man that was most ...

Wednesday, November 6, 2019

Journal response Essays - Cinema Of The United States, Literature

Journal response Essays - Cinema Of The United States, Literature Journal response Changes in Jem: Jeremy Atticus Finch, also known as Jem, is the older and more mature brother of Scout (the book narrator). The book shows him beginning the journey of reaching his adolescence. As Jem still remembers and grieves his deceased mother, he can sometimes have days where he sits alone and is deep in thought forgetting the world around him. On these days, he is best left alone. Jem talks a lot about people and has a very active imagination. An example of this, is when Dill arrives, he describe s Boo Radley as a monster He dined on raw squirrels and any cats he could catch, that's why his hands were blood-stainedif you ate an animal raw, you could never wash the blood off. There was a long-jagged scar that ran across his face; what teeth he had were yellow and rotten; his eyes popped, and he drooled most of the time". O f course Dill and Scout beli e ve d everything he said , as he is the oldest, and knows everything'. As Jem gets older, he want s t o be more mature and to be treated like a man, not a child. He is less imaginative and doesn't want to be associated with children. He begins to see what is happening around him, and grows worried for his father, Atticus, and sees that life isn't fair. He states himself as a grown up, saying " it's different with grown-ups , we". This shows that he is starting to see himself as a grown up as well. He also changes by beginning to understand other people. "Scout I' m beginning to u nderstand something . I think I'm beginning to understand why Boo Radley stayed shut up in his house all the time it's because he wants to stay inside". Jem starts understanding that people have a choice in what they want , and realises that Boo can do what he pleases. Jem's maturity grow even mor e during and after the Tom Robinson trial. He was very angry that Tom was accused guilty and he thought that there wasn't enough evidence to charge an innocent man (Jem wanted to become a lawyer one day). The trial made him realised that life can be cruel. Changes in Scout: Jean Louise Finch, also known as Scout, has always been the outgoing and inquisitive child of the two. She is a tomboy and would prefer to wear overalls, than wear a dress and be lady. Scout is very quick tempered and starts fights for the simplest reasons. The book begins with her starting school and her learning the hardships of school. She is told that she has been wrongly taught to read and write , which deeply upsets her and make s her want to drop school. She is also told off for sticking up for other children in her year . Because Scout has a high temper, she picks fights not only in her street but a t school. For example, she beats up Walter Cunningham for not having his lunch, without any worthy reason to beat him up, and finds joy i n doing so. I think she picks these fights, as she is very proud and doesn't like it when people speak ill of her or he r family, Atticus in particular . " C atching Walter C unningham i n the school yard gav e me some pleasure, but when I was rubbing his nose in the dirt, Jem came by and told me to stop" . Atticus highly disapproves of Scout doing such things, saying that she is "too old and too big for such a childish thing" , but Scout can't help it sometimes. As her schooling goes on, she gets constantly more frustrated in class as the curriculum moves far to slow for her liking. At Christmas, the finches go to Atticus's sisters place, finch landing. Scout doesn't like her and Jem's Aunt as she wants Scout to be a lady, and is often making poor remarks about Scout and Atticus about how she should act more like a lady. At Christmas, Alexand ers grandson, Francis Hancock, and Scout had a

Sunday, November 3, 2019

The Impact of Globalization on the Human Resource Management of Dissertation

The Impact of Globalization on the Human Resource Management of Transnational Corporations (TNCs) - Dissertation Example This is carried out with a view of ensuring that these corporations are able to counter the challenges they experience in achieving their set objectives and remain competitive in their trade activities. This research proposal intends to utilize the following academic publications on assessing the impacts of globalization on the human resource management of transnational corporations. Key Academic Publications 1. Kayode, O 2012 ‘Impact of globalization on human resource management,’ Science Journal of Business Management, vol. 2012, no. 3, pp. 1–4. The science journal by Kayode on the impact of globalization examines the impact of the work force on the human resource department of an organization with offices that are local or based in other countries. It discusses different issues that drive the aspect of globalization within the workforce along with the challenges that confront these departments on the global scene. The author, Kayode, begins by giving an introdu ction to the current trends of globalization and also provides the definition and the roles of the department. He suggests that it is in charge of managing the human resources in a transnational corporation. ... It will also help my research by highlighting the benefits, challenges and other issues that are affecting these departments. 2. Hunter, LW & Katz, HC 2012, ‘The impact of globalization on human resource management and employment relations in the US automobile and banking industries,’ The International Journal of Human Resource Management, vol. 23, no. 10, pp. 1983-1998. The authors, Hunter and Katz, discuss the effects of globalization on employment relations and its differential impact throughout the different types of capitalism. They suggest that globalization affects different industries in specific ways. In addition, the journal discusses issues like job security, work organization, remuneration systems, and enterprise governance within transnational corporations in the US. It specifically addresses the issues which affect the transnational organizations that are headquartered in the US. The article additionally makes a comparison of the changes that occur in these two industries and their nature of correspondence to the American liberal economy (Hunter and Katz, 2012). The article will help my research by providing more insights into how employment relations in transnational corporations have been affected by the issue of globalization. 3. Friedman, BA 2007, ‘Globalization implications for human resource management role,’ Employee Responsibilities & Rights Journal, vol.1, no. 19, pp. 151–171. The article discusses the influences that globalization has on transnational corporations competing for customers who have very high expectations as regards the cost, quality and performance of the products they buy. It highlights the pressures that the globalization process has imposed on their human resource

Friday, November 1, 2019

Critically analyse the value of Roche's dramatological dimension Essay

Critically analyse the value of Roche's dramatological dimension perspective in helping us to understand the meaning of megaevents - Essay Example Another disadvantage is the threat f terrorism. First and foremost, a number f studies have shown that any city bidding for the Olympic Games is normally benefited with better infrastructure including new transport systems, latest media and communication's equipments and high standard sport facilities. For example, according to Gerlin, Sydney, where the Summer Games 2000 was organised, has been left with an expanded airport, a large number f main roads upgraded, and especially new and high standard sport facilities including the gigantic Telstra Stadium ( 2005, 54). Besides, the Games usually gives the host city an incentive to transform itself that otherwise might never have been attempted (Burton, 2003, Internet). This may be illustrated by the Barcelona 1992 Games. Gerlin mentioned that before bidding for the Games, insufficient road access, airport and coastline was what this city tackled. However, the Games created opportunity for Barcelona to be financed with ambitious projects. As a result, after the Olympics, Barcelona re ceived a noticeable new appearance such as new seafront, underground roads, and become one f the most favourite tourist destinations in Europe ( 2005, 52, 53). The second advantage is the increasing ability to obtain greater economic growth. ... For example, the report f PriceWaterhouse Coopers about the business and economic benefits f the Sydney 2000 informed that the Games helped NSW earn $3 billion in business outcomes, over $6 billion from tourists spending during 2001, received more than $6 billion f investments and so on (New South Wales Department f State and Regional Development, year unknown, Internet). Such changes may create more job opportunities, increase business income, raise Government budget and encourage economic activities. In support, those benefits mentioned above may be the reason why Barcelona experienced such a significant growth that doubled every year from 1986 to 1991 (Preuss, 2004, 65). Finally, bidding for the Games is an extreme opportunity for any city and country to enhance its national pride and image due to its increases in international exposures, found out by the KPMG Peat Marwick studies (Toohey & Veal, 2000, 209). Concurrently, Preuss proved that the Games is the quickest and most effective way to show the major changes in the hosting country to the world economy. For instance, South Korea was able to replace the image f a developing country by a modern and high technology industry thanks to staging the Olympics. Another important example is the case f the Sydney Olympics 2000. Young and Rubican found that before the Games, foreigners often considered Australia as country f great source f raw material. However, after the Olympics, the image f Australia has been changed in to a "friendly, fun and trust worthy" tourist destination (Preuss, 2004, 20, 48). It should be noticed that those increases in the world's level f awareness about the host country are rea lly important, because not only do they attract a vast number f future